Mr Fox's - Smart bags and briefcases

The story of Mr Fox’s – Why we do what we do?

The start

We know you are here to read about Venn diagrams, but before we dive into that, let us tell you a little something about bags.

While bags have been around since before recorded history (according to a Wikipedia entry which we did not edit at all), it seems like for a long time men did not give them much thought. Women, on the other hand, knew the importance of bags all along and many are rightfully obsessed with finding their perfect bag. This is not to say that all men were oblivious to the importance of bags, as even Greek philosophers such as Aesop acknowledged that a man should always carry a bag with him, or even two.

Every man carries two bags about with him, one in front and one behind, and both are packed full of faults. The bag in front contains his neighbours’ faults, the one behind his own.


Luckily, men have recently discovered that finding the right bag is crucial, both from a fashion and a practical point of view. Thank God, walking around with an oversized old school black laptop bag is finally not acceptable anymore. If you don’t believe us, believe Google – demand for men’s bags has gone up 400% over the last 11 years.

Google search volume for “men's bag” from 2004 to 2015

The complication...

If you are still reading this post, you either already knew that bags matter, we managed to convince you or you’re waiting for that Venn diagram. Either way, we’re glad to have you with us on the journey!

Anyone who has ever spent time looking for a bag can tell you how hard and frustrating it can be. One one hand side, you are bewildered by the choice of bags of different style, materials and prices, yet it is almost impossible to find the right one. In fact, we believe there are only two types of men when it comes to bags – those still searching for the perfect one and those who gave up and settled... The problem is that you always need to make trade-offs between functionality, comfort and style, as presented in our third piece of the puzzle – the Venn diagram of bags!

The Venn diagram of bags

The solution (in the making)!

Those who know us will tell you that we don’t take trade-offs lightly, and we were not ready to give up on the quest to find the Holy Grail of bags – the perfect bag which will be stylish and professional, extremely functional and an absolute pleasure to carry around. While we were at it, we decided to take it a step further and make the bag truly smart, so that it makes your life easier. We’ve added technological features which will bring a smile to your face and not create another dependency in your life. What we’re creating is a blend of traditional craftsmanship and materials, modern design, with a dash of innovative technologies.

That is our promise to you and to ourselves. We’ve embarked on this journey over a year ago and through this blog we want to share some of the things we learned along the way and give you exclusive previews of bag features. We also hope to inspire you to find that perfect bag for you – be it Mr Fox’s bag or any other.

P.S. here’s a sneak peek of our manufacturer stitching one of the inside pockets of the bag :)